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800-888-877-866 YELLOW PAGES: $2.1M

New York, NY January 16, 2009 (ICB TOLL FREE NEWS) Business Wire reports that the domain name YP.com was acquired by AT&T / YellowPages.com for a Substantial $3.85 Million in cash.

Little is known as to the traffic volume to the site; however the web site rating service Alexa ranked YP.com at roughly 70,000 implying that it was in the top 70,000 sites on the planet with roughly 1,000 to 3,000 visits per day.

"That kind of daily volume does not substantiate a nearly $4 million cash purchase price, especially with the current state of the U.S. economy," said Matt Panella of Domain News.

According to SEC filings and various news releases, AT&T (NYSE:T) acquired the domain name YellowPages.com in 2004 for $100 million then followed up by acquiring the two toll free numbers 1-800- YellowPages and 1-888-YellowPages in 2006 for a cool $1.6 million. In 2008 they acquired the assets of TollFreeYellowPages.com which included the last 2 remaining toll free numbers 1-866-YellowPages and 1-877-YellowPages for a reported $500,000. With recent acquisitions to date, AT&T has assumed the very popular YellowPages brand through acquisition.

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